I bought a Jeep for my oldest son to drive when he got his license about 10 years ago. It sounded like a Ford Pinto so I put really throaty duels on it which made the thing sound like a V8 and a bad arse V8 to be more specific. The thing is, it sounded bad but it wasn't really bad and anyone driving it knew it. That's what I think of when people talk about stepping up their alpha. Just like I made my Jeep impersonate a V8 sound for coolness, stepping up the Alpha is usually impersonating character traits rather than actually becoming the person those traits spill out from.